To those outside the industry, one would infer that the underlying infrastructure of B2B sales is just as advanced as D2C, if not more given the high volume of products purchased and the high costs of these orders. In reality, the underlying infrastructure of wholesale is archaic. From faulty integrations to the decades-old EDI process, a majority of brands in a wide variety of industries still operate their wholesale processes through a combination of handwritten orders, Excel, and email.

Through extensive market research, we discovered that a lack of innovation in the software used to manage the sales process was a significant obstacle for brands and retailers, contributing to the antiquated infrastructure of wholesale sales. We designed Inline to be an industry-agnostic, intuitive tool that reduces the high costs associated with B2B SaaS onboarding and retention and streamlines the flow of product information from brand to the buyer and eventually the end consumer.

After graduating from both Farfetch’s Dream Assembly incubator and LVMH’s La Maison des Startups, we launched Inline in January of 2020. Using Inline, our users sold $10M+ of products to over 150 different retailers around the world.