Eckhaus Latta

Strategic Consultant
Company Overview
Eckhaus Latta is a highly influential designer clothing brand founded by Mike Eckhaus and Zoe Latta. The brand gained recognition for its early pioneering of gender-neutral design. Eckhaus Latta focuses on providing a unique perspective on fashion that challenges traditional gender norms. The clothing designs are characterized by exceptional quality, a modern aesthetic, and distinctive use of texture and color.
Experience
As a strategic consultant to the founders, my focus was on enhancing the understanding of customer data. This data could be used to make crucial strategic decisions. Additionally, I spearheaded successful applications to two of the fashion industry's most prestigious awards and prepared the company for venture funding.
Due to the small team size of the brand, it was crucial to provide the founders with a high-level view of the health of different parts of their business. To achieve this, I used data visualization software and raw data from social platforms and Shopify to create customer segmentation profiles, product sell-through analysis, and various repeatable reports that provide real-time information on the company's health and insights to help shape future decision-making. Ultimately, this information helped the founders make an informed decision to open their second retail location in New York City.

I spearheaded Eckhaus Latta's applications for both the LVMH Prize and the ANDAM Fashion Award. Both applications were successful, and Eckhaus Latta was named a finalist for both prizes. They presented their collection to a panel of judges in Paris.

Building upon the success of their brand, the founders sought venture investment to help scale their operations and expand into new categories. I worked with the founders to prepare the company for venture investment, including financial modeling, deck construction, and growth projections.